New digitally tuned-in retail fixtures may help department stores regain some of the fashion authority they have given up to specialty stores and mass merchants. The Virtual Personal stylist, developed by nG Connect Program, takes away some of the frustration of fitting rooms and messy makeup counters by enabling customers to “try on” apparel and [...]
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In each of our blog posts we’ve been talking about what makes retailing exciting and retailers interesting to work with. We hope you’ve enjoyed our insights into consumer markets, technological trends, branding, fixture innovations, new retail formats, green building practices, distribution strategy, customer communications, and more. This week we want to let you know what [...]
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Are static retail fixtures limited in their ability meet consumer demands for newness and store excitement? International retailers are creating stores that change to meet customers’ moods, attitudes, and tastes. Flexibility is being achieved not only through the tried-and-true technique of fixtures on wheels, but by means of changing stage sets, revolving design walls, and [...]
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Merchandise presentation often makes the difference in influencing the final purchase decision. Although advertising, exterior store design, directional signage, traffic aisle patterns, and merchandise focal points may get shoppers going in the right direction, custom-designed hardlines fixtures can stimulate customers to interact with the merchandise and close the sale. Billboard effect Arranging a large amount [...]
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As the sole national provider of slatwall to Home Depot’s 1900+ stores in the U.S., Gabriel Logan has had to pass rigorous evaluations as a supplier in the areas of quality control, capacity, financial resources, insurance, and cost – to ensure that the product exceeds customer expectations. However, we’ve found that offering value to our [...]
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Upon entering the lobby area of Columbus Ohio’s Nationwide Arena, visitors encounter a 70- foot, glass-enclosed atrium visible from the arena’s many levels. Within this environment is nestled the vast and impressive BlueLine Store, official outlet for National Hockey League Columbus Blue Jackets merchandise. Architectural wonder Nationwide Arena, an architectural and technological wonder in the [...]
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What search engine do people choose when seeking important information to solve problems and make needed purchases? 71.6% select Google. That’s why we’re proud that our fitting room packages are at the top of Google search. Flexibility One reason for our fitting rooms’ popularity is flexibility. Spaces reserved for customers to try on apparel are [...]
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Walmart’s fine jewelry counter, once hidden at the back of stores, is now being positioned as prime real estate at the front of some newly opened units. Retail industry analysts believe that this decision may be an indication of a strategy to take advantage of national demographic trends, shopping habits during the economic downturn, and [...]
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