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Tag Archive 'retail strategy'

RETAIL STRATEGY Click here to read the article. INNOVATIONS Click here to read the article. GREEN BUILDING Click here to read the article. SOCIAL MEDIA Click here to read the article. NEWS Click here to read the article.

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Whatever marketers call Generation Y, today’s young people born between 1982 and 1997, they have massive spending power.  These “Echo Boomers” or “Millennials” (age group13-28) represent an estimated consumer market of $211 billion compared to Gen X’s $125 billion, and are 82 million strong. Generational experiences If we hope to understand the needs, desires, and [...]

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In a recent article on consumer shopping behavior during the recession, Retail Forward, an internationally known retail consulting and information service, states that Gen X could lead the way out of the recession. They maintain, “… the recession has changed shopping behavior for 72 percent of all shoppers,” and advise retailers to “tune up their [...]

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Pop-up retailing is not just for taking advantage of opportunities to offer seasonal merchandise by opening Halloween and Christmas shops in vacant real estate.  Facing the pressures of the current economic downturn, retailers have found that temporary stores are a way of avoiding the multi-year lease requirements and expensive construction build-out costs involved in new [...]

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