New digitally tuned-in retail fixtures may help department stores regain some of the fashion authority they have given up to specialty stores and mass merchants. The Virtual Personal stylist, developed by nG Connect Program, takes away some of the frustration of fitting rooms and messy makeup counters by enabling customers to “try on” apparel and [...]
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Smartphone apps are in vogue this holiday season, and customers are joining the trend to do shopping with their fingers. Mobklix, the iPhone mobile analytics company, reports that shopping app usage increased dramatically during Black Friday and Cyber Monday this year compared to same period in 2009: iPhone shopping app impressions grew by 249% in [...]
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Posted in Innovation on Aug 31st, 2010
Mainstream retailers IKEA, JC Penney, and Kmart are joining creatively savvy Zappos and Uniqlo in jumping on the social media bandwagon. Over the past decades, the retail industry has been quick to innovate when it comes to customer engagement and retention. In the 80’s television home shopping revolutionized retail distribution; in the 90’s creation of [...]
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