New digitally tuned-in retail fixtures may help department stores regain some of the fashion authority they have given up to specialty stores and mass merchants. The Virtual Personal stylist, developed by nG Connect Program, takes away some of the frustration of fitting rooms and messy makeup counters by enabling customers to “try on” apparel and [...]
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Express’s launch of its new concept retail store in King of Prussia Mall outside Philadelphia will introduce to American mainstream customers the unique vision and off-the-wall style of Japanese design firm Wonderwall. A visit to the Wonderwall web site alone is worth the trip, but the new Express store is a true happening. Creative use [...]
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The poor economy, constantly rising healthcare costs, higher healthcare insurance premiums, and general healthcare industry upheaval are causing consumers to cut back on medical use. Some are forgoing expensive visits to traditional doctors’ offices to seek more affordable sources. “People just aren’t using healthcare like they have. Utilization is lower than we expected, and it’s [...]
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Gone are the days of retail product-and-service assortments that reflect a single brand! New store brand synergy is juxtaposing complementary brands in retail environments that tempt new customers, provide time-saving convenience, and give shoppers a satisfying, novel customer experience. International, avant-garde retail brand convergence The U.K.’s avant-garde Monocle Magazine that features an inventive mix of [...]
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Are static retail fixtures limited in their ability meet consumer demands for newness and store excitement? International retailers are creating stores that change to meet customers’ moods, attitudes, and tastes. Flexibility is being achieved not only through the tried-and-true technique of fixtures on wheels, but by means of changing stage sets, revolving design walls, and [...]
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Posted in Innovation, Retail Strategy on Apr 15th, 2011
“Mobile retailing” no longer involves only smartphones. It’s hard to believe, but shoppers get more demanding year by year, forcing retailers to be ever more creative in their merchandise distribution methods and the customer experience they deliver. Several new examples of stores on wheels are offering unique ways of connecting with shoppers where they live. [...]
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Last November, the exteriors of Ralph Lauren’s flagship stores in New York and London became real-life canvases for dynamic video displays telling the brand story. Stunned observers on the ground watched as the building seemed to disintegrate, only to be reconstructed and open up to reveal a four-story-tall fashion show of Ralph-Lauren-clad models. The scene [...]
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Whole Foods rocked the foodservice world in 2005 when it opened a new flagship store in Austin, Texas with six different in-store eating concepts under one roof. Today, the store’s restaurants offer chicken fried tofu, press-to-order panini and wheatberry quinoa Waldorf salad. The Austin Whole Foods’ wine department now sells wine for drinking either in [...]
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